Hi! I’m Iman.

I’m a Ph.D. Candidate (ABD) in Marketing.

I specialize in unraveling complex marketing challenges through advanced causal inference and econometric modeling. My work sits at the intersection of rigorous statistical analysis and substantive marketing strategy, with a focus on B2B dynamics, technology adoption, pricing, and P2P platforms.

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Selected Research Projects

Delving into technology adoption, the world of P2P platforms, and pricing. I am passionate about knowing how firms use technology to address marketing and pricing challenges. I am also curious to understand how P2P platforms, as an innovative business model, tackle their marketing and pricing issues.

01.

Home Sharing Platforms & Rent Prices

Do home-sharing platforms affect rental prices? Is policy intervention warranted without careful consideration?

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02.

Can A Badge Boomerang?

P2P platforms often use badges to inform and guide users, but could these signals have unintended negative consequences?

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03.

Blockchain & Supply Chain

Blockchain has been speculated to have enormous potential to address long-standing challenges in the supply chain, yet empirical evidence supporting its impact remains limited.

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Interested in any of my recent works?

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Stylish home office desk with dual screens and minimalist decor. Perfect for remote work and productivity.

Passionate Marketer and Researcher

I bring cross-industry marketing experience from the SaaS, payments, sales, and telecommunications sectors. I also co-founded a startup in the telecom industry, gaining firsthand entrepreneurial insight.
My research expertise lies in causal inference and econometric modeling, bridging empirical evidence with marketing and economic theory. With a focus on B2B dynamics, I explore technology adoption, pricing strategies, and platform ecosystems.

An Avid Teacher Too!

I believe in fostering an inclusive, student-centered learning environment that embraces mistakes as catalysts for growth, blends active and reflective learning, and empowers students to take ownership of their education through adaptive, evidence-based teaching practices.

Growth Through Mistakes:

I create a learning environment where mistakes are not penalized but embraced as essential opportunities for critical thinking, reflection, and intellectual growth.

Adaptive, Inclusive Teaching:

My teaching approach is grounded in universal design and active learning, offering students diverse pathways to engage with content, demonstrate understanding, and take ownership of their learning.

Students’ Comments

These are some of the comments by students in an interim survey of the class.

“I think the lectures are concise and clear, and the activities are very helpful to practice knowledge.“

Introduction to Marketing, Winter 2022

“Continue to answer and encourage questions as well as continue to give good examples of content application in the real world.”

Introduction to Marketing, Winter 2022

Hobbies and Activities

Music

I’m passionate about music. I play the piano and am currently learning to play the guitar; exploring both as creative outlets that help me unwind and stay grounded.

Tennis

In my free time, I enjoy playing tennis. It’s a great way for me to stay active, clear my mind, and challenge myself both physically and mentally.

Video Games

I also enjoy playing video games, especially those that involve strategy and problem-solving. They offer a fun and immersive way to relax while keeping my mind engaged.